Nothing says science like Valentine's Day and we are positively littered with articles on neuroscience, chemistry and social aspects of romance.   Really, we cover it all.   

Not sure who to date? Garth Sundem answers it in The Valentine's Day Man-O-Meter. Be sure to take it as gospel because he never just makes stuff up.  If you need even more help than that, here is his Ultimate Valentine's Day Toolkit.



If you're still unsure who to pursue, you may be looking in the wrong places. This study says We Want To Date People Slightly More Attractive Than We Are. How, then, does anyone get a date? It's another mystery of love.    Another mystery of Valentine's Day is how astronomers get the stars to do perfect things this time of year - it's all about filtering.



Susan Kuchinskas examines the neurochemistry of love in Love And Mom's Spaghetti Sauce - you tend to prefer what you grew up with. This is why I send back gravy that has no lumps.

To some people, it's not just about romance, it's also about chocolate and gifts. If you're the chocolate type, Science Mom provides the Top Ten Scientific Reasons why Chocolate is the World’s Most Perfect Food. Really, some of those reasons should count twice.

Are all the good ones taken?  It seems so but that may be because your Value Heuristics around Valentine's Day are slightly out of whack.   

I wouldn't spend a lot of time talking to your date about the neurochemistry of kissing, but who I am to judge? You may get away with it if she is the strong, assertive type because feminists are more romantic.

But even if she's not the type to put up with your garbage, you may still be okay because Even Female Chimps Love The Bad Boys.    And Mark Changizi agrees, even simian butts are shaped like hearts, he notes.



Garth Sundem also had an article in the BBC News on making the right decisions and you can also check out his equations in the link above.

Other advice for women thinking about relationships:

Don't go to college!   A rather silly study claims that 45% of women are victims of nebulously defined 'violence.'  Cavear emptor on studies with an agenda, of course.

Get a job!   A slightly less silly study, because it doesn't involve a demographic filling out surveys wondering what they are supposed to write, says that nearly 40% of respondents have had a workplace affair.   And you thought your employees were just working late.

Wear red!   It isn't blondes who have more fun, it's women wearing the color of love.  



Armed with this treasure trove of knowledge, your questions have surely been answered.   Be sure to raise a toast to the power of science at the wedding.

But if you are still not at the wedding stage yet, and the economy is making dating even more difficult, here are 5 Easy Solutions For You Recession Romeos (And 2 For You Really Lazy Ones).  If you're a man, and sick of losing to the bad boys, take heart; here are the Top 10 Reasons Relationships With Robots Will Be Better For Men.