Psychology

Cognitive Efficiency Determines How Advertising Affects Your Brain

suggested that human response to advertising is based on our cognitive efficiency instead of marketing ...

Article - Erin Richards - Dec 15 2008 - 1:27am

Cinema Science: Advertising Effect Derailed By Oral Interference

prefer familiar words over novel ones.  They applied this to the real-world scenario of advertising in ...

Article - News Staff - Oct 24 2013 - 1:35pm

Obese Kids Love Junk Food Advertisements

looking at cigarettes but that does not mean cigarette advertising makes them smoke.  Claiming advertising ...

Article - News Staff - Nov 30 2012 - 9:30am

Why Replay Had To Die And TiVo Lives- Advertisers Need A Fraction Of A Second Of Branding

branding is centrally located. "Everybody is saying that TV advertising is doomed – TiVo has broken it ...

Article - News Staff - Nov 3 2008 - 10:52am

Advertising Kings Of The Future: Brain Scientists And Dream Experts

might be a move to a more “grown-up” style of advertising, eschewing the use of fear (of not fitting in, ...

Article - The Conversation - Sep 23 2015 - 12:00pm

Advertising Drone: People Ignore Messages Of Candidates In Opposing Parties

Did Sen. Barack Obama buy the election of 2008, given that he bypassed public financing and so was able to raise and spend twice as much money as Sen. John McCain?  In 2012, the concern is the high spending by PACs but the playing field is level, both camp ...

Article - News Staff - Sep 17 2012 - 12:50pm

Advertorials Are Misleading And Persuasive

misleading, the Federal Trade Commission last December issued guidelines on native advertising intended to ...

Article - News Staff - May 13 2016 - 9:32am

On Facebook, Women Are More Plentiful But Men Are Better Ad Targets

supply and demand in an auction marketplace, our advertisers capitalized on this trend and spent 53 ...

Article - Anna Ohlden - Sep 29 2012 - 2:30pm

Facilitated Communication: Bandwagon Endorsements; It All Feels Good

advertising and profiting from a movie about the single most discredited intervention in the history of ...

Article - Kim Wombles - Apr 5 2011 - 7:08pm

David Cameron To Introduce National Well-being Measure In The UK

by that- counts air pollution and cigarette advertising, and ambulances to clear our highways of ...

Article - Warren Davies - Nov 26 2010 - 4:20pm