There a lot of rules governing how you name new species. But that doesn't mean that fun things can't still get through.
This is Kootenichela deppi, a new 540 million year old arthropod from a deposit related to the Burgess Shale in British columbia, Canada.





Dave told me he was going to call it this a while back. I didn't believe him. Lucky I didn't make a bet.

Why is it named after Johnny Depp? Well, these are its claws,



and here's it's reconstruction,

What Is Exogenous Semiotic Entropy ?

The phrase exogenous semiotic entropy is from a recent "peer reviewed" "paper".  It looks like something that came out of a buzzphrase generator which was having a bad hair day.  The phrase is, of course, complete nonsense.  As it stands.

However

If you read THE WIRED WORLD IN 2013 Annual Trend Report you may have seen my article predicting we would make a big advancement on the road to growing one of the Big 5 organs from a person's own stem cells this year.  That will mean no more driver's license donor permission, no waiting lists and no immunosuppressive drugs.

Trigemina, a company focused on creating non-narcotic pain relief drugs, is enrolling patients in a Phase II clinical trial of inhaled oxytocin to treat chronic migraine. Trigemina's oxytocin product, known as T1-001 (no doubt to be renamed to something lyrical if it comes to market), has already shown promising results in preliminary studies, the company says.

This use makes perfect sense: Oxytocin is a general analgesic (pain reducer), and it also contributes to relaxation and healing.

Content Is King

Whether writing or making videos, create content that will appeal to your chosen demographic and then make it fun.  Even better: present it in Dave's unique non-scripted overly enthusiastic style!
David L. Jones - inventor of the beesdick as a new S.I. unit - knows how to appeal to electronics aficionados almost everywhere.  I say almost because there are some who don't like the way he does what he does.  And the threat from one viewer to "beat him to death with a teaspoon" should have attracted the attention of Interpol.

The following is a reply to Patrick Lockerby's "AC, DC: What's The Difference ?"

Direct current (DC)

In a DC (direct current) circuit where the electricity flows in one direction, we can think of a battery as a storage tank like the water tower in your neighborhood. If nobody turned on their faucet, the water in the tower would just sit there. Forever. Physicists like to think of this as "potential energy." Like a boulder at the top of a hill, it will just sit there, forever, until someone pushes it over the hill or an earthquake shakes it from the top of the hill or erosion undermines it starting it to roll down the hill.

A University of Missouri study found that the testosterone levels of men dropped when they interacted with the wife of a close friend.

What does this mean? Testosterone is the chemical of sexual desire and aggression in both men and women. Men's T-levels tend to rise when they're around a potential sex partner -- as well as when they're around the mate of their enemy. Interesting, no?

Typical Male ?

Just for fun:


What else might Nicholas Cage be saying?  There's plenty of scope here for your ideas.

The People for the Ethical Treatment of Animals (PETA) is continuing its long-standing policy of defending dead animals by exploiting live human women.

Well, clearly it works, since I am giving them free publicity by hammering on their lack of ethics in my blog once again, but at least this time it is not about their being anti-science crackpots or killing animals they say they want to protect, it is about about their annual effort to make vegans sexy by objectifying attractive women in their Sexiest Vegan Next Door contest.

Instagram, a popular photo-sharing application, is used by millions of people to show photos of their wedding cakes and pictures of themselves they took in the mirror with their cell phones. 

Or maybe it has a much deeper level, if you look hard enough. And want to take advantage of its popularity and need to talk about something at a conference.